The Marketing Landscape is Shifting – Are You Adapting?

The marketing landscape is currently undergoing a monumental shift that will change how products and services will be marketed for many years to come. Technologies such as digital video recorders, the internet, and mobile phones have fundamentally shifted how people consume media, which changes the relationship between company and consumer. Here are some eyebrow raising stats.

  • There are 31 billion Google searches executed every month. In 2006, this number was 2.7 billion (1).
  • The number of text messages sent per day exceeds the world population (1).
  • Today 4 billion people in the world have mobile phones (2).
  • Nokia predicts that by 2012, 25% of entertainment will be created and consumed within peer circles (3).
  • About 34 percent of American households use a DVR of some sort to record shows for viewing later (4).

What this means, is that shouting at the consumer will no longer work. A one way dialog will no longer work. Companies will need to really communicate, which means a two way conversation. Do you embrace new marketing tools such as search engine optimization, blogs, social networks, and Twitter? Or are you sticking to what has worked in the past and believing that it will still get you enough business so that you won’t have to change your marketing? Remember, Charles Darwin said “it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”.

1 Did You Know 3.0 Video
2. Marketing Over Coffee Podcast Episode 3/25/09
3. Nokia Press Release
4. DVR Fallout: More People Delaying Season Premiere Watching The Tampa Tribune, March 12, 2009

Photo by Mark j Sebastian

This article was reposted with permission from The Executive Marketing Blog

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