A podcast is one of the best marketing opportunities right now to build an audience and get people to know, like, and trust you. The number of podcast listeners has been growing rapidly due to factors like the widespread adoption of smartphones and new cars that can play podcasts during your commute. Podcasts provide a intimate connection with your listener who is often listening to your voice through their headphones. They can even be addicting because of the learning opportunity they provide. According to the book Brainfluence by Roger Dooley, “There is a feedback mechanism in the brain that rewards the acquisition of knowledge and most humans have a knowledge addiction.”
I am a frequent listener of podcasts and one of my favorites in Entrepreneur on Fire by John Lee Dumas. John’s journey from corporate finance employee to one of the top business podcasters in iTunes is an inspiring success story. John quit his corporate finance job and started his podcast to fill a need he saw for a daily podcast that interviews successful entrepreneurs. He took massive action by hiring a coach, flying to New Media Expo, and getting commitments from well-known podcasters like Derek Halpern and Pat Flynn. Just over a year later his podcast is downloaded about 400,000 times a month and each episode brings in over $1,000 in sponsorships.
One thing I love about Entrepreneur on Fire is that it is very actionable content. While a lot of interview podcasts include a lot of random conversation, John focuses on pulling out actionable takeaways from each interview. The interview is also very structured and focused on answering some specific questions that provide useful insights and advice. Even if you are not into entrepreneurship, you will learn a lot about how to be successful at anything you want to do.
Podcasting is much harder than starting a blog. There is a relatively high learning curve compared to the five minutes it takes to start a blog and this can be a bit intimidating. There’s a lot to learn like recording equipment and software, editing, creating cover art, setting up a podcast feed, submitting to iTunes, and building an audience. That’s where the video tutorials, expert webinars with top podcasters, and community forum can help someone start and grow a successful podcast. All this is provided by Podcasters’ Paradise.
The cost for lifetime membership is $397 and the price is expected to increase over time as the community grows and more valuable tutorials and webinars are added. Currently there is a discount if you join before the Oct 31st launch. I am excited and nervous to start my own podcast in the coming months with the help of Podcasters’ Paradise.
You can learn more by checking out the webinar where John discusses the opportunities in podcasting and the features of Podcasters’ Paradise.