The following is a guest article by Sharon Shapiro. Social media is an essential marketing tool for any business these days, and as of recently a new Google-powered social network has entered the scene. Google+, which recently became available to Google Apps users, allows businesses to create pages. Through this social network, your business can [...]
There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011: Enchantment Guy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how [...]
After hearing so many stories of people who have lost a huge percentage of traffic from the Google Panda Update, I finally experienced the dreaded Panda first-hand. On October 14th, traffic on Cool Marketing Stuff took a nose dive. According to Matt Cutts, there was a minor Panda update on October 14th. Over the last [...]
The following is a guest article by Zachary James. Sitting back and looking forward to the coming year, I have thought about the key elements of SEO and what I have learned from simply talking to other SEO consultants in the field. As we wind down 2011 and begin to gear up for 2012, here [...]
The forever recession (and the coming revolution) Seth’s Blog Seth Godin says the industrial age is fading away and the opportunities of the revolution of connection. Reasons to Consider a Career in Online Marketing Marketing Professor Good reasons why online marketing is a promising and rewarding career. Are you a speed and sputter marketer? Drew’s [...]
Steve Jobs introduces the Think Different advertising campaign and explains Apple’s philosophy on marketing. “To me marketing is about values”. It’s a very complicated and noisy world and we don’t have a chance to get people to remember much about us. We have to be really clear about what we want people to know about [...]
We have the great privilege of talking to Maria Ross, founder of the marketing consultancy Red Slice and author of the book Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget. We discussed how she got started in marketing, her advice for succeeding in the corporate marketing environment, and her [...]
In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the [...]
The following is a guest article by Jonathan Wickham. Conjoint analysis is the preferred technique for investigating the preferences for product features. It is perfect for determining what factors and conditions help the consumer make the actual purchasing decision. The idea is to have conclusive data on what variables the consumers values most. Once you [...]
The following guest article is by Maranda Gibson. A couple of weeks ago, I was in stop and go traffic on a busy street. At a red light I could hear a horn blaring behind me and after glancing in the rearview mirror, I realized it was the guy behind me. I couldn’t hear a [...]
The following article is a guest post from James Madeiros. Most people understand the value of exercise, but higher rates of obesity, cardiovascular disease and diabetes are indicators that knowing does not equal doing; it is often a matter of incentivizing, or demonstrating the potential benefits of exercise in a way that makes it more [...]
The following article is a guest post by Christian Arno. More and more companies are using social media to promote their business and connect with customers – it is now an essential part of the marketing mix for most businesses. Social media platforms, such as blogs, Facebook, Twitter, YouTube, forums and more, have a number [...]
The following article is a guest post by Christine Connor. Many marketers agree that social media forms one of the most important and powerful components of any successful marketing strategy. That being said, it is far from the easiest proverbial ‘nut’ to crack and those really looking to be successful would do well to invest [...]
The following article is a guest post by Josaline Cuesta. At a time when government is disappointing its constituents and big corporations are losing trust, you may wonder how businesses can overcome the negative views of the public. How does one prove to the public that they are a trustworthy company, or have a dependable [...]
It’s shallow, silly, self-serving and at times, just plain tasteless. No wonder TV fans can’t get enough of America’s Got Talent. And with 15 million viewers tuning in to watch this year’s season premiere of “AGT” —it’s clear that advertisers are equally enthralled. How did an overblown talent show garner this kind of clout and [...]
Blogging can a tremendous personal branding and self development tool for those who want to grow in their marketing career. When I was a new business graduate, I reached out to alumni from my school to ask them for advice on being successful in a marketing career (a great idea if you are a new [...]
The following article is a guest post by Marc McDermott. The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while [...]
The following article is a guest post by Jess Spate. Until quite recently, Yvon Chouinard’s name wasn’t well known outside of the extreme sports community. He was respected largely as a leader in the Yosemite National Park rock climbing scene during the ‘Golden Age’ of the 1960s and the blacksmith who created new rock climbing [...]
The following article is a guest post by Matt Krautstrunk from Resource Nation. When faced with budgetary constraints, it seems there are two trains of thought in small business. The first one believes that cutting marketing budgets where ROI isn’t met poses no long term consequences. You may hear a business executive from this company [...]
The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . [...]
