Duncan Morris from Distilled gave this valuable presentation that can be found at http://www.distilled.net/store/boston2011-panda/. You can get the video of the talk for free by signing up for Distilled’s free monthly videos here and you will receive a code to get the video for free or you can buy the video from their store (individual [...]
Simply Business partnered with Distilled to create this infographic on Google AdWords. If you’re a small business diving head first into PPC or someone who wants to learn more about the process this step-by-step guide will lead you through the maze of Google AdWords. Click image to open interactive version (via Simply Business) The infographic [...]
This infographic put together by Search Engine Land provides a great reference for the most important ranking factors for SEO which has been recently updated for 2012. You can also view the large version online at http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-large.png Quality content +3 Making sure that your pages have substantial quality content has become important following the Panda [...]
In this excellent talk by SEOMoz’s Joanna Lord titled: “Social Media: Are you keeping up with the Joneses”, Joanna discusses SEOMoz’s approach to social media and what tools they are using to measure social metrics. The video of the talk normally costs $70 but you can get it free by going to http://www.distilled.net/free-videos/ and signing [...]
John Jantsch, author of the small business marketing book and blog Duct Tape Marketing, gave this valuable talk on getting referrals and leveraging social media to connect with customers. Key takeaways from the talk: -Most people say they prefer face to face communication. -High tech, high touch: the more technology becomes a part of our [...]
Optify sponsored this free webinar featuring short presentations and a Q&A by linkbuilding experts Scott Fasser from Optify and Debra Mastaler from Alliance-Link. The webinar provides useful tips and advice for building links to business websites. Here are a few key takeaways from the webinar. -A professional association can be a great opportunity for building [...]
If you’ve been working anywhere near the tech world over the past decade, you probably have at least a vague sense of what the term agile software methodology means. Developed originally as a way to move developers away from clunky, time-consuming waterfall management methods, this technique has jumped the industry divides in recent years, adopted [...]
Marketing Over Coffee host Christopher S. Penn shared 18 tips for social media and email integration in this free webinar from Marketing Profs (registration required). You can sign up to view the recorded webinar here. Key Takeaways from the webinar: -Figure out who you are in 140 characters or less. This statement should guide your [...]
Are you a slave to your email inbox? Do you find yourself obsessively checking your email every few minutes? Or has your inbox spiraled out of control – do you feel like you’re drowning and don’t know where to begin to get things back on track? Fortunately help is at hand – Simply Business have [...]
Marketing Profs and Experian provided a free webinar (with registration) that discusses how to effectively manage email marketing frequency. MarketingProfs provides many valuable recorded webinars including several free ones at their seminar library page. Some key takeaways from the webinar: -Ecommerce spending for Q4 of 2011 was up 14 percent. -Estimated $44.25 return for each [...]
Rand Fishkin, whose company SEOMoz recently raised an $18 million round of funding, discusses tips for taking advantage of recent changes in search in this webinar for Clickbank. Here are a few takeaways from the webinar: -Is search dead? No, 2010 to 2011 was one of Google’s biggest periods of growth for volume of searches. [...]
Brian Halligan is the CEO of the fast growing marketing software company Hubspot and gave this informative talk at Dreamforce that discussed the virtues of inbound marketing and how to build a world-class inbound marketing organization inside your company. Key takeaways from the talk: -The traditional marketing playbook is fundamentally broken. -The way people consume [...]
by Chris Marentis Have you ever considered the age of your website? The internet has been around for a while now, and if your website has been around for a while without any updates, it might be time for a change. With all the new gadgets, links, and other add-ins for websites, consider remodeling your [...]
by Amy Fowler Search engine optimization is a tricky business. Most people are aware of the importance of keywords and structuring pages so that they are search engine friendly, but there’s still a misconception that creating SEO friendly copy is a complicated, dark art. The truth is, it’s not hard to turn any copy into [...]
by Jamie West If you’re serious about marketing your brand on the web, and you want to take full advantage of the viral potential of social networks, you would be foolish to ignore video marketing. Video content is an increasingly vital component of any self-respecting brand’s online presence, and is becoming an ever-more dominant feature [...]
Andy Sernovitz, author of the book Word of Mouth Marketing, gave this talk at the Word of Mouth Supergenius conference about how companies can leverage word of mouth to save their brand. Key takeaways from the presentation: -Happy customers are the best advertisers. -Love is what makes a brand extraordinary. -Zappos gets about 75% of [...]
The hardest part of ecommerce is converting visitors to your website into paying customers. It’s all well and good getting 1000 visitors a day to your website but it’s pretty pointless if they are all leaving without signing up to your service, making a purchase or whatever the goal of your site is. So what [...]
by Chris Hoole If you only have 30 seconds with an SEO expert and they only had enough time to share with you one piece of advice which would improve your search engine rankings, what would it be? There are many important SEO concepts and the industry is constantly changing and evolving. There are dozens [...]
by Morris N. Mann, P.D. Social gatherings offer great opportunity to make some professional connections. Usually when professionals who run their small businesses go to any social gathering they are interested in giving their business cards to other people. These business people give their business cards to people with whom they have a conversation at the [...]
by Craig Klein, founder of Sales Nexus It’s easy to dismiss email as a channel that’s outdated. However, while email isn’t the new kid on the block, that doesn’t mean it’s ineffective. In fact, because just about everyone who uses a computer is comfortable using email, it’s actually the most reliable way to communicate with [...]
