holiday-email-222x150

4 Ways to Use Email Marketing to Boost Holiday Sales

The holidays present wonderful opportunities to email marketers. They give you another reason to connect with your subscribers at a time when offers and the promise of savings are more enticing than ever. If you have a product or service to promote, they can be an integral part of the strategy that helps you generate [...]

Continue Reading →

books-222x150

5 Great Sales Books Every Marketer Should Read

A good marketer never stops improving and strives to keep up with the constant changes in the marketing landscape. That’s why a marketer should never stop honing their marketing and people skills. There’s such an overabundance of marketing books out there that sometimes it’s difficult to choose one that will be worth your time. Here’s [...]

Continue Reading →

seth-godin-videos-222x150

18 Excellent Seth Godin Videos

Seth Godin has been challenging conventional business ideas for over a decade with influential books like Purple Cow, Tribes, and Linchpin. Here are some great videos of Seth Godin sharing his ideas about marketing, challenging the status quo, and being remarkable. I also included my notes of the top takeaways from each video. How to [...]

Continue Reading →

point-blank-222x150

Review of the Point Blank SEO Link Building Course

I recently purchased the Point Blank SEO Link Building Course and highly I recommend it for anyone whose job involves building and earning links. Jon Cooper is a bright young online marketer who also attends the University of Florida. He is the author of Point Blank SEO, one of the best blogs on the topic [...]

Continue Reading →

lauren-thumb-222x150

Confessions of a Content Marketer: Interview with Lauren Hall-Stigerts

I recently had the opportunity to interview Lauren Hall-Stigerts, a marketing consultant and founder of Marketing Gal, a marketing consultancy in Seattle, Washington. She shared her insights into what it is like to run a small business, tips for time management, and how she uses social media to develop relationships. Can you tell us about [...]

Continue Reading →

apple-store-222x150

12 Great Definitions of Marketing

“Getting someone, who has a need, to know, like and trust you.” -John Jantsch “The aim of marketing is to make selling superfluous.” -Peter Drucker “Marketing is about communicating true value and significance to your audience.”  -Ian Lurie “Marketing is telling a story about that value that resonates with people enough that they want to [...]

Continue Reading →

Do-It-Yourself-DIY-SEO-Audit-Nick-Leroy-222x150

Review of DIY SEO Audit eBook by Nick LeRoy

I recently had the opportunity to review Nick LeRoy’s recently released eBook on conducting an SEO audit. Nick LeRoy is a well respected SEO consultant from Minneapolis and has contributed to popular sites like SEOMoz and Point Blank SEO. This is an excellent eBook to pick up if you work in marketing or own a [...]

Continue Reading →

steve-huffman-222x150

From Reddit to Hipmunk: What We Can Learn From Steve Huffman

As a general career path, Steve Huffman has had it pretty sweet. He has some pretty impressive skills under his belt and some pretty impressive achievements, too. But as with any successful business man – it hasn’t been plain sailing. From his role as web developer and co-founder of Reddit, to the founder of new [...]

Continue Reading →

guest-post-search-222x150

6 Ways to Locate Guest Post Opportunities

Guest blogging is an effective way to increase your online visibility by getting in front of new audiences and earning authoritative links back to your site. When used right it can increase traffic through referrals and improved search engine rankings. However, be careful to avoid the trap of wasting time on sites that are off-topic [...]

Continue Reading →

hseish-godin-222x150

Tony Hsieh Interviews Seth Godin

This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies. Here are some of the takeaways from the interview: -Writing books [...]

Continue Reading →

9resourcesforwritinggreatblog-222x150

9 Resources for Writing Great Blog Headlines

Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How [...]

Continue Reading →

10greatresourcesforbrokenlinkbuilding

10 Great Resources for Broken Link Building

Broken link building can be an effective way to earn links to your site because it helps website owners improve their user experience and they often thank you by including a link to your site. Here are some of the best resources on the Web that provide tips and tactics for broken link building. Broken [...]

Continue Reading →

Insider Access to Distilled's Video Marketing Guide

If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re [...]

Continue Reading →

Video Interview on How to Get Traffic from Facebook Ads

This is a very informative interview with Victoria Gibson on Rise to the Top that describes how you can drive traffic to your site effectively through Facebook advertising. Key takeaways from the interview: -Facebook will lower your cost per click if your ad gets a lot of clicks. -You definitely need a Facebook page for [...]

Continue Reading →

11 Excellent SlideShare Presentations on SEO

The Fundamentals of Great SEO by Rand Fishkin -There are about 3 billion searches on Google each day. -XML sitemaps are recommended but not always needed for smaller sites. -Google Insights provides great data on keyword trends. -Average time on site is a good proxy for the value of keywords (find in Google Analytics). -Good [...]

Continue Reading →

5 Excellent Infographics About SEO

1. The Periodic Table of SEO Elements This infographic by Search Engine Land provides a great reference for the key SEO factors and a ranking of their relative importance. 2. How Much Does SEO Cost This provides great insight into what SEO costs based on survey data across the industry. The most common hourly rate [...]

Continue Reading →

5 Reasons a Marketing Career is Awesome

Marketing is truly an exciting and interesting field to be in. Few other careers can offer a combination of so many different disciplines from psychology to art to statistics, all packaged together into one role. Additionally, marketing is one of the most vital functions of a business. Without attracting customers, a business could not survive [...]

Continue Reading →

How to Create a Competitor SEO Dashboard in Google Docs

Google Docs allows you to pull in data from APIs from sites like SEOMoz. This quick tutorial will show you how to create a simple SEO competitive dashboard to keep an eye on the SEO metrics of your main competitors. Step 1 Click on this link to open the Google Doc template by Chris Le [...]

Continue Reading →

28usefulresourcesforlearningaboutguestposting

29 Useful Resources for Learning About Guest Posting

Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic. The [...]

Continue Reading →

7 Best Tips of Mozcon 2012

Mozcon is one of the best online marketing and SEO conferences in the country and is held each summer in Seattle. It is run by the SEO software company SEOMoz and brings in some of the top speakers in the SEO and online marketing industry. This year was the biggest event yet with over 700 [...]

Continue Reading →