This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies. Here are some of the takeaways from the interview: -Writing books [...]
Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How [...]
Broken link building can be an effective way to earn links to your site because it helps website owners improve their user experience and they often thank you by including a link to your site. Here are some of the best resources on the Web that provide tips and tactics for broken link building. Broken [...]
If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re [...]
This is a very informative interview with Victoria Gibson on Rise to the Top that describes how you can drive traffic to your site effectively through Facebook advertising. Key takeaways from the interview: -Facebook will lower your cost per click if your ad gets a lot of clicks. -You definitely need a Facebook page for [...]
The Fundamentals of Great SEO by Rand Fishkin -There are about 3 billion searches on Google each day. -XML sitemaps are recommended but not always needed for smaller sites. -Google Insights provides great data on keyword trends. -Average time on site is a good proxy for the value of keywords (find in Google Analytics). -Good [...]
1. The Periodic Table of SEO Elements This infographic by Search Engine Land provides a great reference for the key SEO factors and a ranking of their relative importance. 2. How Much Does SEO Cost This provides great insight into what SEO costs based on survey data across the industry. The most common hourly rate [...]
Marketing is truly an exciting and interesting field to be in. Few other careers can offer a combination of so many different disciplines from psychology to art to statistics, all packaged together into one role. Additionally, marketing is one of the most vital functions of a business. Without attracting customers, a business could not survive [...]
Google Docs allows you to pull in data from APIs from sites like SEOMoz. This quick tutorial will show you how to create a simple SEO competitive dashboard to keep an eye on the SEO metrics of your main competitors. Step 1 Click on this link to open the Google Doc template by Chris Le [...]
Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic. The [...]
Mozcon is one of the best online marketing and SEO conferences in the country and is held each summer in Seattle. It is run by the SEO software company SEOMoz and brings in some of the top speakers in the SEO and online marketing industry. This year was the biggest event yet with over 700 [...]
In the following talk, Jonah Lehrer discusses what science tells us about creativity and how that can be applied to increase creativity in the work environment. Key takeaways: -Einstein said that creativity is the residue of wasted time. -Scientists can predict when an epiphany is about to occur based on measuring the brain’s alpha waves. [...]
Earning quality links to your site is a primary factor in your site’s rankings in search engines and it is also one of the greatest challenges in online marketing. Just as building a better mousetrap will not necessarily get you customers, building a remarkable and useful piece of content may not earn you links unless [...]
Ian Lurie from the Internet Marketing agency Portent shared 30 helpful tips for effective online marketing in this free webinar. Ian is also the co-author of the Web Marketing All-in-One Desk Reference For Dummies and blogs regularly at the Portent blog. 30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie [...]
Businesses operating in the virtual world understand that to get their websites listed in the search engines they have to submit their URLs. However, to be found by users interested in buying their products or services, they have to make sure their websites are displayed in the top search engine rankings. If a business does [...]
While each company and their audience are different, Red Bull, a leading maker of energy drinks, has plenty to teach Internet marketers. The company’s website does plenty to promote its product, yet does it not so directly but rather by catering to the company’s audience. Below are five things Internet marketers can learn from Red [...]
John Moore gave this excellent presentation at Word of Mouth Supergenius in 2009 about things you can do to make your company more remarkable. John is also a terrific public speaker. Check out John’s popular marketing blog Brand Autopsy for more great word of mouth marketing insights. How to Create Buzzworthy Topics — presented by [...]
David Site Garland from Rise to the Top recently interviewed Rohit Bhargava, author of the new book Likeonomics and the popular blog Influential Marketing Blog. Key takeaways from the interview: -Rohit got started in marketing because he was passionate about writing. -Learning what you don’t want to do when you are young is extremely valuable. [...]
Chade-Meng Tan is a early Google employee and author of the personal development book Search Inside Yourself, which discusses how to use meditation to improve your work performance and happiness. Takeaways from the talk: -Neuroplasticity means what you think and do can change the structure of your brain. -The first step is training your attention. [...]
Social media has become a mainstream force that all businesses must now understand and utilize. The transition from more controlled and traditional marketing techniques to the new and sometimes confusing world of social media marketing can be difficult. There are a number of books published in 2011 that can help any type of business understand [...]
