I would have loved to have been in the marketing meeting when the Frito Lay team decided to transmit a 30 second ad to a solar system 42 light-years away.
“Being first to market often results in category leadership. If we can be the first in the minds of the aliens near Ursa Major, we can capture a majority of their planet’s market share!”
More likely this is a publicity stunt to get people to generate buzz. Peter Charles, head of the project said “We are constantly looking to push the boundaries of advertising and this will go further than any brand has gone before.” The ad was pulsed out from high powered radars from the EISCAT European space station in the Arctic Circle. The user generated ad that is being transmitted is titled “Tribe” and features a tribe of dancing chips that sacrifice one of their own to the god of salsa.
Scientific American asked the question we are all thinking. “How will ETs know Earthlings aren’t a bunch of dancing little edible triangles?”