This Week in Marketing for Feb 16 2008

Powered by Podbean.com Show Links:Generation MySpace Is Getting Fed UpAnytime Is Prime Time for Online ShowsSpecial Flavor: The Big Rhubarb

Continue Reading →

Best Marketing Podcasts

Must Listens:PodtiniBrand Fast-TrackersDuct-Tape Marketing Marketing Over CoffeeThe Hook Other Good Business Podcasts:APM MarketplaceHBR IdeacastThe Cranky Middle ManagerWall street Journal This MorningTime Business PodcastsBusiness Week Cover StoriesEntrepreneurial Thought LeadersKnowledge at Wharton

Continue Reading →

Cool Marketing Blogs of the Week

Brand Strategy Insider by Martin Lindstrom, Brad VanAuken, Derrick Daye. Relevance 5.0Insightful 5.0Frequency 5.0Educational 5.0Interesting 5.0Useful 5.0 Cool Posts Smash Your Brand , 10 New Rules of Branding. The Brand Builder Blog by Olivier Blanchard Relevance 4.5 Insightful 5.0Frequency 4.0Educational 4.5Interesting 5.0Useful 4.5 Cool Posts Archetypes and Brands, Reach Your Audience, The Brand Erosion Spiral [...]

Continue Reading →

My Personal MBA

Is an MBA worth the tuition and opportunity costs for today’s marketer? While my mind battles this one out, I have found a great alternative to the traditional $55,000 dollar business school. I’ve enrolled in a free online MBA program called The Personal MBA, in which you read from a selection of books and then [...]

Continue Reading →

Etymology of Strategy

In his book Marketing Warfare, Al Ries equates marketing to war. Marketers can’t just target their customers, they must attack their competition and be prepared to defend their turf from would be attackers at all times. The word strategy originally referred to military strategy. In ancient Athens, strategus was the highest ranking military commander and [...]

Continue Reading →

Seth Godin: Marketing Wise Guy

Seth’s Godin writes a very entertaining blog on marketing called Seth’s Blog. It can be difficult to find information that you can actually use, but when you do, it’s well worth the effort. He’s also the author of some very interesting books like Purple Cow and Free Prize Inside, which I haven’t read yet but [...]

Continue Reading →

The Da Vinci Strategy

With all the buzz swirling around the upcoming release of Da Vinci Code, it shows just how powerful a controversy can be. The reason: it chose to be remarkable. When you go against the grain and venture into waters not often traveled, you set yourself apart from the competition. It’s a classic example of Blue [...]

Continue Reading →

All Marketers Can't Be Liars

Seth Godin’s latest installment All Marketers Are Liars suggests how marketers use storytelling to get consumers to believe in lies. Although we drive cars for transportation, that’s not why we buy them. People are willing to pay huge premiums for certain brands. Why do we do this? Partly it’s the marketer telling a story that [...]

Continue Reading →

22 Immutable Laws

The 22 Immutable Laws of Marketing is a valuable read from the great minds of Al Ries and Jack Trout. It focuses on marketing strategy, especially branding. It is geared towards corporate strategy so the ideas are difficult to apply to smaller businesses, but it’s still very insightful marketing. The 5 Best Points…… 5. Find [...]

Continue Reading →

Invisible Marketing

Selling the Invisible written by Harry Beckwith is an excellent read about strategies for marketing of a service. The benefits of a service are not as apparent as the shiny paint job on a new Corvette. So as a result, services can be a harder sell. This book is a great how to on marketing [...]

Continue Reading →

Be Great!

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins, is the greatest book about being great. Whenever I’m listening to a podcast and they ask the interviewee what they are reading, they always say “Good to Great”. So I picked it up and it was very interesting. The author, [...]

Continue Reading →

Just Use Duct Tape!

If you haven’t heard of it already, The Duct Tape Marketing Blog is a tremendous resource for small businesses. The content is practical and insightful and very to the point. He also creates great podcasts where he interviews some of the biggest names in marketing. Here’s the 3 Best Pointers from The Duct Tape Marketing [...]

Continue Reading →

Survey Monkey: The Ultimate Survey Making Tool

There is a great service for creating web surveys at www.surveymonkey.com. With blogger-like ease you can create web surveys and it’s free for ten questions and up to a hundred responses per survey! It also has a really great survey analysis program. You would have to pay if you want more than 100 people to [...]

Continue Reading →

Never Eat Tofu Icecream

Keith Ferrazzi’s Never Eat Alone : And Other Secrets to Success, One Relationship at a Time is overflowing with great ideas on how to do networking right and get the most out of your relationships at work and in life. The 7 Best Pointers from Never Eat Alone 7. The way to get people to [...]

Continue Reading →

One in 3000: Overcoming Failure

That’s the chance that an idea will become a successful product launch. It only took Thomas Edison 6000 attempts to launch the light bulb! So how are we going to come up with a great idea that can sustain a business? Edison showed that one great idea can out shine thousands of failures. Sometimes the [...]

Continue Reading →

The Buzz About Marketing

At times a low cost creative idea turns out to be much more effective than an expensive ad campaign. There are several examples of this in: Buzz Marketing: Get People to Talk About Your Stuff by Mark Hughes. The author uses creative ideas to generate tremendous awareness of a product such as renaming a town [...]

Continue Reading →

Will Math Take Over Marketing?

I just read a startling article in Business Week which suggests a growing trend of mathematics driving business decisions. As a mathaphobic this scares me because it may mean that we will have to use mathematical models to decide what was traditionally decided through intuition and experience like “which worker is best equipped for a [...]

Continue Reading →

The Ultimate Battleship Strategy Guide

One of my all time favorite marketing books is Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The Blue Ocean Strategy involves innovatively expanding to new markets where there is no competition rather than fight for market share in bloody “Red Oceans”. My [...]

Continue Reading →