This is a very informative interview with Victoria Gibson on Rise to the Top that describes how you can drive traffic to your site effectively through Facebook advertising. Key takeaways from the interview: -Facebook will lower your cost per click if your ad gets a lot of clicks. -You definitely need a Facebook page for [...]
Marketing Over Coffee host Christopher S. Penn shared 18 tips for social media and email integration in this free webinar from Marketing Profs (registration required). You can sign up to view the recorded webinar here. Key Takeaways from the webinar: -Figure out who you are in 140 characters or less. This statement should guide your [...]
They say you can find anything on the Internet. Each year, hundreds of programmers and developers attempt to come up with the latest social media tool. They spend a huge sum of both time and money in hopes of launching “the next biggest thing”. The sad reality is only a few handful are successful, and [...]
The following is a guest article by Sharon Shapiro. Social media is an essential marketing tool for any business these days, and as of recently a new Google-powered social network has entered the scene. Google+, which recently became available to Google Apps users, allows businesses to create pages. Through this social network, your business can [...]
In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the [...]
The following guest article is by Maranda Gibson. A couple of weeks ago, I was in stop and go traffic on a busy street. At a red light I could hear a horn blaring behind me and after glancing in the rearview mirror, I realized it was the guy behind me. I couldn’t hear a [...]
The following article is a guest post by Christian Arno. More and more companies are using social media to promote their business and connect with customers – it is now an essential part of the marketing mix for most businesses. Social media platforms, such as blogs, Facebook, Twitter, YouTube, forums and more, have a number [...]
How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges [...]
It may be risky for billion dollar companies to use social marketing tools like Twitter and blogs because it can backfire when customers are angry. For instance, it just takes one customer to put up a YouTube video of a Comcast technician who fell asleep on the customer’s couch to blacken Comcast’s reputation. However, a [...]
Twitter is not just for telling people you just ate a sandwich. There are limitless applications for Twitter. Here are the top 10 marketing applications of Twitter. 1. Instant Focus GroupJason Calacanis uses his 23,000 plus followers to find out what they think. He will shoot out a question about what people think about a [...]
Here’s a cool tip to monitor chatter on Twitter. You can text track Marketing to 40404 and you will receive an update every time someone mentions marketing in a twit. If you want to know what people are saying about your brand, you can text track Apple or track Tesla, to listen to what people [...]
The Tipping Point by Malcom Gladwell is an incredible book about social epidemics. The goal in marketing is to create a social epidemic surrounding your brand and The Tipping Point explains how. Influence the InfluencersTo spark a epidemic you should focus your resources on getting the connectors and enthusiasts on your side. Airwalk did this [...]
