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How to Filter Link Opportunities with Open Site Explorer and Excel

Open Site Explorer is an extremely useful tool for finding out who links to a specific site. You can export your competitor’s link data and use Excel to filter the best link opportunities to the top. Like mining for gold, you often have to filter through a lot of worthless stuff to get to the [...]

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Make the Most Out of Your Business WordPress Site

We all know having a website for your business is crucial if you’re going to stay relevant to your customers. Unfortunately, a lot of small business websites are less than stellar. I would argue that having a bad site can be even more damaging than not having a site at all, because a site with [...]

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4 Ways to Use Email Marketing to Boost Holiday Sales

The holidays present wonderful opportunities to email marketers. They give you another reason to connect with your subscribers at a time when offers and the promise of savings are more enticing than ever. If you have a product or service to promote, they can be an integral part of the strategy that helps you generate [...]

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6 Ways to Locate Guest Post Opportunities

Guest blogging is an effective way to increase your online visibility by getting in front of new audiences and earning authoritative links back to your site. When used right it can increase traffic through referrals and improved search engine rankings. However, be careful to avoid the trap of wasting time on sites that are off-topic [...]

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9 Resources for Writing Great Blog Headlines

Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How [...]

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Insider Access to Distilled's Video Marketing Guide

If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re [...]

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29 Useful Resources for Learning About Guest Posting

Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic. The [...]

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70+ Helpful Link Building Resources and Articles

Earning quality links to your site is a primary factor in your site’s rankings in search engines and it is also one of the greatest challenges in online marketing. Just as building a better mousetrap will not necessarily get you customers, building a remarkable and useful piece of content may not earn you links unless [...]

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5 Things Internet Marketers Can Learn From Red Bull's Website

While each company and their audience are different, Red Bull, a leading maker of energy drinks, has plenty to teach Internet marketers. The company’s website does plenty to promote its product, yet does it not so directly but rather by catering to the company’s audience. Below are five things Internet marketers can learn from Red [...]

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Infographic: Google Adwords Guide

Simply Business partnered with Distilled to create this infographic on Google AdWords. If you’re a small business diving head first into PPC or someone who wants to learn more about the process this step-by-step guide will lead you through the maze of Google AdWords. Click image to open interactive version (via Simply Business) The infographic [...]

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Free Webinar: Social Media and Email Integration

Marketing Over Coffee host Christopher S. Penn shared 18 tips for social media and email integration in this free webinar from Marketing Profs (registration required). You can sign up to view the recorded webinar here. Key Takeaways from the webinar: -Figure out who you are in 140 characters or less. This statement should guide your [...]

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Free Webinar: Email Marketing Frequency

Marketing Profs and Experian provided a free webinar (with registration) that discusses how to effectively manage email marketing frequency. MarketingProfs provides many valuable recorded webinars including several free ones at their seminar library page. Some key takeaways from the webinar: -Ecommerce spending for Q4 of 2011 was up 14 percent. -Estimated $44.25 return for each [...]

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Brian Halligan Talk: Building a World-Class Inbound Marketing Company

Brian Halligan is the CEO of the fast growing marketing software company Hubspot and gave this informative talk at Dreamforce that discussed the virtues of inbound marketing and how to build a world-class inbound marketing organization inside your company. Key takeaways from the talk: -The traditional marketing playbook is fundamentally broken. -The way people consume [...]

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Factors to Consider for a Local Business Website Renovation

by Chris Marentis  Have you ever considered the age of your website? The internet has been around for a while now, and if your website has been around for a while without any updates, it might be time for a change. With all the new gadgets, links, and other add-ins for websites, consider remodeling your [...]

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Measuring Success for Online Video Marketing

by Jamie West If you’re serious about marketing your brand on the web, and you want to take full advantage of the viral potential of social networks, you would be foolish to ignore video marketing. Video content is an increasingly vital component of any self-respecting brand’s online presence, and is becoming an ever-more dominant feature [...]

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How To Convert Website Visitors Into Customers

The hardest part of ecommerce is converting visitors to your website into paying customers. It’s all well and good getting 1000 visitors a day to your website but it’s pretty pointless if they are all leaving without signing up to your service, making a purchase or whatever the goal of your site is. So what [...]

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3 Tips for Getting Started With Email Marketing

by Craig Klein, founder of Sales Nexus It’s easy to dismiss email as a channel that’s outdated. However, while email isn’t the new kid on the block, that doesn’t mean it’s ineffective. In fact, because just about everyone who uses a computer is comfortable using email, it’s actually the most reliable way to communicate with [...]

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Location-Based Services: Should Business Owners Use Them?

The following article is a guest post by Chris Barnwell. A business in this connected world has a lot of options to help market its products, services and the brand itself.  Right now, small business owners can operate at the same scale as their much larger competitors. This is because today’s business owners have access [...]

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Dharmesh Shah on How Inbound Marketing Works

Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing. Key takeaways from this talk: -Promote people and content that promotes your brand. -A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period. -70% of [...]

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5 Stock Photo Pitfalls Marketers Should Avoid

Have you ever visited a website that looked like it could have literally been created by a robot, void of human warmth and character? These types of websites are usually boring and dry because they overuse common copy, pictures, and template web designs. While stock photography can be convenient and highly effective in certain situations, [...]

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