intangible-value

The Value of Intangible Value

Marketers produce massive value for the global economy however most people don’t perceive marketing as an honored profession. In fact, according to a recent Gallop Poll, only 11% of people rated the honesty and ethical standards of advertising practitioners as very high or high. The only two professions that were lower were members of congress [...]

Continue Reading →

apple-store-222x150

12 Great Definitions of Marketing

“Getting someone, who has a need, to know, like and trust you.” -John Jantsch “The aim of marketing is to make selling superfluous.” -Peter Drucker “Marketing is about communicating true value and significance to your audience.”  -Ian Lurie “Marketing is telling a story about that value that resonates with people enough that they want to [...]

Continue Reading →

Agile Software Methodology for Marketers

If you’ve been working anywhere near the tech world over the past decade, you probably have at least a vague sense of what the term agile software methodology means. Developed originally as a way to move developers away from clunky, time-consuming waterfall management methods, this technique has jumped the industry divides in recent years, adopted [...]

Continue Reading →

15 Tips For Writing Great Product Reviews

The following article is a guest post by Aruna Ram. Based on a survey of online customers, it’s understood that 83% of buyers are influenced by product reviews, and about 70% actually look for product reviews before making their purchase decision. So how do you write the kind of product review that’ll influence thousands of [...]

Continue Reading →

Marketers to Follow on Twitter from the Beancast

The Beancast is an awesome marketing podcast that was created by Bob Knorpp. He leads a lively and entertaining panel discussion of the week’s past news in marketing and advertising and the guests include some of the best minds in marketing. Here is a list of my favorite Beancasters to follow on Twitter. Bob Knorpp [...]

Continue Reading →

Great Video of Steve Jobs Talking About Marketing

Steve Jobs introduces the Think Different advertising campaign and explains Apple’s philosophy on marketing. “To me marketing is about values”. It’s a very complicated and noisy world and we don’t have a chance to get people to remember much about us. We have to be really clear about what we want people to know about [...]

Continue Reading →

8 Best Tweetable Definitions of Marketing

“Marketing is the act of connecting customers to products.” -Jeremiah Owyang “Getting someone, who has a need, to know, like and trust you.” -John Jantsch “Make big promises; overdeliver.” -Seth Godin “The profitable getting and keeping of good customers.” -Jeffery J. Fox How to Become a Marketing Superstar “Marketing is the process by which companies [...]

Continue Reading →

Marketing Lessons from The Social Network

I just saw The Social Network and I thought it was a really good movie but an even better story. The movie is based on Ben Mezrich’s book, The Accidental Billionaires, which is a fictionalization of the story of Facebook’s beginnings from the point of view of co-founder Eduardo Saverin. The movie paints Zuckerberg as [...]

Continue Reading →

top-marketers-twitter1-222x150

40 Top Marketers to Follow on Twitter

CMOs Barry Judge BestBuyCMO Bio: Avid traveler, reader, sports enthusiast and like to eat out. CMO of Bestbuy Jeffrey Hayzlet JeffreyHayzlett Bio: Author, Change Agent, South Dakotan, and sometimes Cowboy. Former CMO of Kodak Rod Brooks NW_Mktg_Guy Bio: CMO for PEMCO Insurance. President-elect for WOMMA. Board member of WA. DECA. Dedicated WSU Cougar. Blended family [...]

Continue Reading →

10 Free Copies Of Marketing Design Blog Book

JKR is a marketing design firm from the UK that has worked with brands like Guinness, Mars, and Molton Brown. They have put together a book of their past year’s blog posts on marketing design titled Is Brad Pitt a fishfinger and approached me to give away some copies. I think it is a smart [...]

Continue Reading →

Marketing: Not the Source of Unhappiness

In a recent post Seth Godin wrote a post called Destroying Happiness where he cites marketing as a source for unhappiness in the world. “What you have doesn’t make you unhappy. What you want does. And want is created by us, the marketers. Marketers trying to grow market share will always work to make their non-customers unhappy.” [...]

Continue Reading →

Cool Marketing Links for June

Inconspicuous Consumption The Atlantic Does the idea of a weak economy scare you? It shouldn’t! Drew’s Marketing Minute Free! Why $0.00 Is the Future of Business by Chris Anderson Wired Magazine Cool Apps for June Splashup free flash based graphic design and photo editing. Think Adobe Illustrator and Photoshop clone. 280 Slides free online Powerpoint [...]

Continue Reading →

marketing-quotes-200x150

10 Best Marketing Quotes of All Time

Put these quotes on your fridge, read them when you wake up, and tell them to your friends: 10. The greatest enemy of a good plan is the dream of a perfect plan. -Carl von Clausewitz 9. As long as I have failed to defeat my enemy, I must fear that he will defeat me; [...]

Continue Reading →

Seller Beware

The internet has empowered customers to fight back against corporate injustice. These activists who have been dubbed “Consumer Vigilantes” by Business Week in their article about customers who go way beyond telling their friends about their bad experience. One angry Apple customer smashed his Apple with a sledge hammer on You Tube, which has been [...]

Continue Reading →

New Marketing Models for Selling Music

Jonathan Coulton is a musician who is trying a new approach to marketing his music, licensing it under the Creative Commons license. The Creative Commons license basically means that anyone can copy, distribute, transmit, or remix the content as long as they attribute it to the creator. The creator is allowed to add restrictions to [...]

Continue Reading →