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Pat Flynn Talk on Using Free as a Marketing Tactic

Pat Flynn is the creator of the very popular podcast and blog Smart Passive Income and is an exceptional online marketer who has made a living from publishing niche websites and eBooks. The SPI podcast focuses primarily on interviews with lifestyle entrepreneurs who are making a living from successful online businesses and also covers online [...]

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Derek Halpern Talk on Nonverbal Website Cues

Derek Halpern is the author of Social Triggers, a popular blog that shows how to use findings from academic research to be more effective in marketing and business. In this talk at Affiliate Summit, he discusses research that suggests ways to improve conversions on your website. Some key takeaways from the talk: -The British College [...]

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David Meerman Scott Talk on Inbound Marketing

David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference. Takeaways from the talk: -Hubspot generated a million dollars of business from the free tool, Website Grader. -Amanda Palmer fired her record label [...]

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John Moore Talk on Creating Buzzworthy Companies

John Moore gave this excellent presentation at Word of Mouth Supergenius in 2009 about things you can do to make your company more remarkable. John is also a terrific public speaker. Check out John’s popular marketing blog Brand Autopsy for more great word of mouth marketing insights. How to Create Buzzworthy Topics — presented by [...]

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Duncan Morris Talk on the Google Panda Update

Duncan Morris from Distilled gave this valuable presentation that can be found at http://www.distilled.net/store/boston2011-panda/. You can get the video of the talk for free by signing up for Distilled’s free monthly videos here and you will receive a code to get the video for free or you can buy the video from their store (individual [...]

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John Jantsch Talk on Generating Referrals

John Jantsch, author of the small business marketing book and blog Duct Tape Marketing, gave this valuable talk on getting referrals and leveraging social media to connect with customers. Key takeaways from the talk: -Most people say they prefer face to face communication. -High tech, high touch: the more technology becomes a part of our [...]

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Rand Fishkin Talks About New Opportunities in Search

Rand Fishkin, whose company SEOMoz recently raised an $18 million round of funding, discusses tips for taking advantage of recent changes in search in this webinar for Clickbank. Here are a few takeaways from the webinar: -Is search dead? No, 2010 to 2011 was one of Google’s biggest periods of growth for volume of searches. [...]

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Brian Halligan Talk: Building a World-Class Inbound Marketing Company

Brian Halligan is the CEO of the fast growing marketing software company Hubspot and gave this informative talk at Dreamforce that discussed the virtues of inbound marketing and how to build a world-class inbound marketing organization inside your company. Key takeaways from the talk: -The traditional marketing playbook is fundamentally broken. -The way people consume [...]

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Andy Sernovitz Talk on Word of Mouth

Andy Sernovitz, author of the book Word of Mouth Marketing, gave this talk at the Word of Mouth Supergenius conference about how companies can leverage word of mouth to save their brand. Key takeaways from the presentation: -Happy customers are the best advertisers. -Love is what makes a brand extraordinary. -Zappos gets about 75% of [...]

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Rand Fishkin Talk on Free Marketing for Startups

Warning: Some language NSFW Rand Fishkin gave this animated talk about how startups can leverage online marketing to cost effectively get the word out about their offering. The top challenge for startups, Fishkin says, is not technology but rather marketing. If no one knows about your life changing tool, then it won’t succeed even if [...]

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Dharmesh Shah on How Inbound Marketing Works

Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing. Key takeaways from this talk: -Promote people and content that promotes your brand. -A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period. -70% of [...]

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Bob Gilbreath Talk on Meaningful Marketing

Bob Gilbreath, author of The Next Evolution of Marketing, gave a great talk at Google on marketing that adds value to people’s lives. His book which was written a couple years ago, is a valuable read for marketers. Key Takeaways from the talk: -People don’t like advertising but they do want information about brands. -Advertisers [...]

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Tony Hsieh Talk on Brand Building

This is an excellent talk by Tony Hsieh at Stanford Business School from 2010 which discusses Zappos’ unique approach to marketing and branding. Key Takeaways from the talk: -If you visit Las Vegas, Zappos will pick you up from the airport, give you a tour of their headquarters, and drop you off at your hotel [...]

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Rand Fishkin's Talk on Why Inbound Marketing is Awesome

Rand Fishkin, the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. If you haven’t tried SEOMoz, they have a free 30 day trial that is [...]

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16 Great Marketing Talks Online

While it can cost hundreds of dollars to see leading marketers talk at conferences, there are many free talks online that contain some great ideas on marketing. The following marketing presentations from marketing authors and thought leaders can help you to gain inspiration, build your knowledge, or find a new idea that can help your [...]

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7 Free Online Lectures That Marketers Should Watch

The following list includes lectures and presentations from top colleges and marketing thought leaders. Introduction to Psychology by Paul Bloom at Yale Watch it on Academic Earth Although psychology courses are not required in many undergraduate marketing programs, psychology has tremendous applications in marketing. Understanding motivations, behavior, and how people think are critical to being [...]

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