10 Interesting Marketing Articles in October 2011

The forever recession (and the coming revolution) Seth’s Blog
Seth Godin says the industrial age is fading away and the opportunities of the revolution of connection.

Reasons to Consider a Career in Online Marketing Marketing Professor
Good reasons why online marketing is a promising and rewarding career.

Are you a speed and sputter marketer? Drew’s Marketing Minute
Drew McLellan asks if your marketing efforts lack consistency.

10 Ways to Never Run Out of Blog Ideas Again Hubspot
Some good ideas to keep the blog post topic ideas rolling.

What Are You Doing to Generate Word of Mouth? Drew’s Marketing Minute
Drew McLellan discusses Amazon’s Vine program that gives select people free books in return for writing reviews (it is invite only).

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools Techipedia
Top marketers share their social media marketing secrets and favorite social media tools.

SEO
A Guest Posting Process Distilled
Helpful ideas on efficiently getting guest posts published to earn quality links to your website.

How To Take Your Keyword Research To A Higher Level Search Engine Land
Tom suggests tracking traffic rather than rankings as a key performance indicator and lays out steps for effective keyword research.

Integrating SEO & PPC: 3 Areas to Explore Search Engine Watch
Branded and non-branded search traffic should be tracked separately.

Social Media
A Look at SocialBro, Twitter Analytics for Power Users Sparkplug Digital
A good review of the Twitter analytics tool SocialBro.

See more best marketing articles.

Photo by epicharmus

10 Top Marketing News Sites

Advertising Age – Hosting a variety of marketing and media news topics, this is the place for marketing professionals to find out what’s happening in the advertising industry. This site offers its readers a variety of blogs, columns, global marketing news, marketing news topics related to Hispanic marketing, CMO strategy, and current trends in media including an Entertainment A-List and comprehensive TV reports.

Search Engine Land – Keep up with the break-neck change in search marketing at this site that covers the major search engine news, and provides SEO tips and commentary.

ClickZ – Known as one of the largest databases of marketing news and resources, this site contains thoroughly researched facts and figures as well as tips and advice from some of the top experts in the industry.

Direct Marketing News – Definitely a top contender when it comes to current marketing news, this site also features marketing resources, marketing events, job opportunities in the industry, and more.

MarketingVox – This site will keep you on top of the latest marketing strategies and trends. Find out about the most current research findings in the industry with just a few clicks, and narrow your own topic searches by browsing featured categories.

BtoB – This popular marketing site is a one-stop-shop for business-minded individuals looking to stay abreast in the world of marketing strategy. Learn about the many avenues of marketing–through the social media, events, e-mail, and by direct or search methods. Marketing headlines are updated daily, and other site features include webcasts, a job board, newsletters, and an online directory of marketing products and services.

Marketing Today – This is an excellent place to find marketing advice from experts in the field as well as news and information on search engine marketing, internet marketing, and trade-show marketing. You will also find valuable legal resources, marketing tools, and career opportunity postings.

MarketingPower – Hosted by the American Marketing Association, this site offers a hefty database of marketing news stories, journals, newsletters, and more. It even features a multimedia gallery including both webcasts and podcasts. Find out about important marketing events, utilize the site’s career resources to look for job openings, get answers to your marketing questions from experts in the field, and take part in the AMA’s growing online community by becoming a member.

Alltop – Although Alltop is a one-stop information station for every possible topic you can think of, its impressive marketing section can hold its own. Collected here are stories from some of the most popular websites and blogs on the web. Alltop also features articles from lesser-known sources that they believe are outstanding or noteworthy. The marketing newsfeed is updated every hour, leaving you with fresh material every time you log on.

Marketing Pilgrim – Recognized by Advertising Age as one of the top 10 marketing and media blogs, this site has built a solid reputation for itself as a marketing news powerhouse. Since 2005, it has been home to up-to-date marketing news and reviews, advertising spots for growing businesses, and a wealth of job opportunity postings.

About the author: Bailey Harris is a writer for InsuranceQuotes.org.

Photo credit: hyku

16 Great Marketing Talks Online

seth-godin-presentation

While it can cost hundreds of dollars to see leading marketers talk at conferences, there are many free talks online that contain some great ideas on marketing. The following marketing presentations from marketing authors and thought leaders can help you to gain inspiration, build your knowledge, or find a new idea that can help your marketing efforts.

Here are some valuable marketing talks from top marketing authors and speakers that are insightful and informative.

Marketing Talks on Video

David Meerman Scott Talk on Inbound Marketing (52:22)

Tony Hsieh Talk on Zappos Approach to Brand Building (54:41)

Rand Fishkin on Why Inbound Marketing is Awesome (1:26:18)

Rand Fishkin Talks About New Opportunities in Search (52:25)

Rand Fishkin Talk on Free Marketing for Startups (58:02) -NSFW

Bob Gilbreath Talk on Meaningful Marketing (49:43)

Jason Fried Talk on Marketing by Teaching (19:17)

Dharmesh Shah on How Inbound Marketing Works (1:01:28)

Andy Sernovitz Talk on Word of Mouth (30:46)

Brian Halligan Talk: Building a World-Class Inbound Marketing Company (55:28)

Simon Sinek talk on Starting With Why (18:05)

John Jantsch Talk on Generating Referrals (39:02)

John Moore Discusses how to Create Buzzworthy Companies (27:58)

Seth Godin Talk at Google on Telling Stories That Spread (48:02)

Derek Halpern Talk on Nonverbal Website Cues (1:08:10)

Pat Flynn Talk on Using Free as a Marketing Tactic (54:59)

Photo Credit: gamerscoreblog

Books by These Speakers: