What is Conjoint Analysis and How Can It Increase Sales?

The following is a guest article by Jonathan Wickham. Conjoint analysis is the preferred technique for investigating the preferences for product features. It is perfect for determining what factors and conditions help the consumer make the actual purchasing decision. The idea is to have conclusive data on what variables the consumers values most. Once you [...]

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7 Marketing Lessons From Happiness Research

Happiness research, also known as positive psychology, has grown rapidly as an area of academic study in recent decades, resulting in some fascinating findings about what can influence our level of happiness. These findings suggest that certain decisions like whether to get married, moving to the suburbs, or choosing a high paying job can have [...]

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Why Free Stuff is the Key to Customer Satisfaction

Mike Essex is the author of Free Stuff Everyday, a guide on how customers can get free stuff, and a search specialist at Digital Marketing Agency, Impact Media. In the following guest post, he talks about how brands can improve their customer satisfaction simply by giving their products away. Whether you are working on a [...]

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