What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads. A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to [...]
A good marketer never stops improving and strives to keep up with the constant changes in the marketing landscape. That’s why a marketer should never stop honing their marketing and people skills. There’s such an overabundance of marketing books out there that sometimes it’s difficult to choose one that will be worth your time. Here’s [...]
Social media has become a mainstream force that all businesses must now understand and utilize. The transition from more controlled and traditional marketing techniques to the new and sometimes confusing world of social media marketing can be difficult. There are a number of books published in 2011 that can help any type of business understand [...]
When I was still a little girl, one of the things I would get every year for Christmas was a pile of books as high as I was. I was a picky eater, so my parents, in their vast interest to get me to eat properly, would tell me to “clean my plate” so I [...]
If you are looking to develop advanced knowledge in the area of search engine optimization, Search Engine Optimization Secrets is one of the best books you can read. It is written by Danny Dover who has helped companies like SEOMoz and Yelp achieve great results in search engine rankings and this book explains the important [...]
There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011: Enchantment Guy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how [...]
The following article is a guest post by Christine Connor. Many marketers agree that social media forms one of the most important and powerful components of any successful marketing strategy. That being said, it is far from the easiest proverbial ‘nut’ to crack and those really looking to be successful would do well to invest [...]
The following article is a guest post by Marc McDermott. The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while [...]
The following article is a guest post by Jess Spate. Until quite recently, Yvon Chouinard’s name wasn’t well known outside of the extreme sports community. He was respected largely as a leader in the Yosemite National Park rock climbing scene during the ‘Golden Age’ of the 1960s and the blacksmith who created new rock climbing [...]
In Howard Schultz’s book Onward, he talks about how Starbucks rebounded from troubling times that included hundreds of store closures and thousands of layoffs, to get back on track to growth and strong profits. Schultz who started out in marketing at Starbucks before buying the company from the original owners and shifting the business strategy [...]
The following article is a guest post by Brett Alan. In a world where Internet marketing advice becomes obsolete in a matter of weeks, it’s rare to find a book with marketing insights and tactics that are as relevant and effective today as when they were first published nearly two years ago. Books about online [...]
Jason mKey from Sparkplug Digital wrote an excellent review of Olivier Blanchard’s first book, Social Media ROI. With over 67,000 tweets and years of blog posts at The Brand Builder, Blanchard clearly believes in the value of social media and his book can help you present a strong case for using social media in business. [...]
Creating remarkable content has been an important aspect of effective marketing for a long time, primarily in the form of major media advertising, but the recent rise of search engines have increased the importance of creating remarkable web content. Content Rules by CC Chapman and Ann Handley explain how to effectively create web content that [...]
2010 was a good year for marketing books even without perennial favorite Seth Godin who switched to the self-help category with Linchpin. I was able to read more marketing books this year thanks to the Kindle app for the iPod Touch which allowed me to have access to my digital library from anywhere. I think [...]
Marketing Lessons from the Grateful Dead is a short and sweet book on a self-explanatory subject. The authors David Meerman Scott and Brian Halligan dissect how the Grateful Dead became one of the most successful touring bands of all-time, partly though unconventional marketing and business approaches that can be applied to modern marketing. Here are [...]
The following article from The Marketing Spark, provides 5 books that you can read to become knowledgeable on the hot topic of search engine optimization. Whether you want a comprehensive 700 page book that covers the tactics or a book that explains the high level strategy and why SEO is important, see the following recommendations. [...]
Branding Basics for Small Business by Maria Ross is a really good book on the important concepts of branding and will probably not get as much attention as it deserves because the title sounds like a text book. This book provides a good guide that outlines exactly how a small business can develop a strong [...]
The following article is a guest post by Matthew Buckley. Overview: David Soskin’s internet business guide, Net Profit: How to Succeed in Digital Business, is in a minority amongst the many such books and how-to guides that have been published in recent years. This is because, rather than being written by a professional author or [...]
I think Word of Mouth Marketing by Andy Sernovitz is the best book on the topic of word of mouth. I recommend that all marketers pick up a copy to learn why word of mouth is one of the most effective marketing methods and several actions you can take to improve word of mouth of [...]
Understanding the important concepts in psychology can help marketers better understand how their customers think and how this affects their decisions. In his books Predictably Irrational and The Upside of Irrationality, Dan Ariely focuses on our tendency to make decisions that seem irrational. Many economists believe that individuals decisions are based on the rational choice, [...]
