Agile Software Methodology for Marketers

If you’ve been working anywhere near the tech world over the past decade, you probably have at least a vague sense of what the term agile software methodology means. Developed originally as a way to move developers away from clunky, time-consuming waterfall management methods, this technique has jumped the industry divides in recent years, adopted [...]

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4 Email Productivity Apps for Marketing Professionals

Are you a slave to your email inbox? Do you find yourself obsessively checking your email every few minutes? Or has your inbox spiraled out of control – do you feel like you’re drowning and don’t know where to begin to get things back on track? Fortunately help is at hand – Simply Business have [...]

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5 Stock Photo Pitfalls Marketers Should Avoid

Have you ever visited a website that looked like it could have literally been created by a robot, void of human warmth and character? These types of websites are usually boring and dry because they overuse common copy, pictures, and template web designs. While stock photography can be convenient and highly effective in certain situations, [...]

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5 Reasons to Use Clicky Analytics

The following article is a guest post by Steve Rendell. Before I start this blog post, let me just be clear, I am a huge fan of Google Analytics, I think it is a superb tool,but, recently I have been thinking more and more about the idiom “Don’t put all your eggs in one basket” [...]

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The 5 Most Valuable Books in My Marketing Career

When I was still a little girl, one of the things I would get every year for Christmas was a pile of books as high as I was. I was a picky eater, so my parents, in their vast interest to get me to eat properly, would tell me to “clean my plate” so I [...]

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5 Qualities of Highly Effective Marketers

The following article is a guest article by Rachel Hyun Kim. Have you ever considered a career in marketing? For people-oriented, outgoing individuals, marketing may appear like a natural career choice. However, this field requires more than a can-do attitude and an affinity for social media; marketers often share certain personality traits that help them [...]

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5 Useful Tools for Managing Email Marketing

Email is, without a doubt, the fastest, easiest, most cost-effective way to reach your customers. Deciding to use email for your marketing efforts is the easy part. But the next decision becomes a little more challenging: How do you manage your email marketing efforts? Before you decide what’s best for you, you’ll need to take [...]

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How to Market Your Business on Google Plus

The following is a guest article by Sharon Shapiro. Social media is an essential marketing tool for any business these days, and as of recently a new Google-powered social network has entered the scene. Google+, which recently became available to Google Apps users, allows businesses to create pages. Through this social network, your business can [...]

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Social Media Marketing Rules of Anonymity

The following guest article is by Maranda Gibson. A couple of weeks ago, I was in stop and go traffic on a busy street. At a red light I could hear a horn blaring behind me and after glancing in the rearview mirror, I realized it was the guy behind me. I couldn’t hear a [...]

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The Advantages of Social Media Versus Traditional Media

The following article is a guest post by Christian Arno. More and more companies are using social media to promote their business and connect with customers – it is now an essential part of the marketing mix for most businesses. Social media platforms, such as blogs, Facebook, Twitter, YouTube, forums and more, have a number [...]

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Transparency Is Key When Handling A PR Crisis

The following article is a guest post by Josaline Cuesta. At a time when government is disappointing its constituents and big corporations are losing trust, you may wonder how businesses can overcome the negative views of the public. How does one prove to the public that they are a trustworthy company, or have a dependable [...]

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5 Reasons “America’s Got Talent” for Marketing

It’s shallow, silly, self-serving and at times, just plain tasteless. No wonder TV fans can’t get enough of America’s Got Talent. And with 15 million viewers tuning in to watch this year’s season premiere of “AGT” —it’s clear that advertisers are equally enthralled. How did an overblown talent show garner this kind of clout and [...]

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Marketing Lessons from the 4-Hour Workweek

The following article is a guest post by Marc McDermott. The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while [...]

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5 Reasons You Should Keep Your Online Marketing Budget Intact

The following article is a guest post by Matt Krautstrunk from Resource Nation. When faced with budgetary constraints, it seems there are two trains of thought in small business. The first one believes that cutting marketing budgets where ROI isn’t met poses no long term consequences. You may hear a business executive from this company [...]

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Context is Everything: The Power of Your Tagline Depends Largely on the Surrounding Wordscape

The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . [...]

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Content Marketing in the Digital Age: Six Pixels of Separation Book Review

The following article is a guest post by Brett Alan. In a world where Internet marketing advice becomes obsolete in a matter of weeks, it’s rare to find a book with marketing insights and tactics that are as relevant and effective today as when they were first published nearly two years ago. Books about online [...]

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Why You Can Still Learn SEO From A Book

The following article is a guest post by Alan Grainger. When you’re first starting out on a career in SEO there is a plethora of information out there for those who are eager to learn the tips and tricks of the trade. Given the fast moving nature of the SEO world, many resources are available [...]

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10 Top Marketing News Sites

Advertising Age – Hosting a variety of marketing and media news topics, this is the place for marketing professionals to find out what’s happening in the advertising industry. This site offers its readers a variety of blogs, columns, global marketing news, marketing news topics related to Hispanic marketing, CMO strategy, and current trends in media [...]

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Marketing Should Be First When Starting a Business

The following article is a guest post by Bryan Cochand, a freelance writer for Adobe. As an entrepreneur with a risk-taking spirit, you’ve begun the steps to start your own business. However, before you get too far in the process, start to think about and make plans for marketing your business. Going through this process [...]

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Why Free Stuff is the Key to Customer Satisfaction

Mike Essex is the author of Free Stuff Everyday, a guide on how customers can get free stuff, and a search specialist at Digital Marketing Agency, Impact Media. In the following guest post, he talks about how brands can improve their customer satisfaction simply by giving their products away. Whether you are working on a [...]

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