Tony Hsieh Talk on Brand Building

This is an excellent talk by Tony Hsieh at Stanford Business School from 2010 which discusses Zappos’ unique approach to marketing and branding. Key Takeaways from the talk: -If you visit Las Vegas, Zappos will pick you up from the airport, give you a tour of their headquarters, and drop you off at your hotel [...]

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Context is Everything: The Power of Your Tagline Depends Largely on the Surrounding Wordscape

The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . [...]

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Where Starbucks' Marketing Went Wrong

In Howard Schultz’s book Onward, he talks about how Starbucks rebounded from troubling times that included hundreds of store closures and thousands of layoffs, to get back on track to growth and strong profits. Schultz who started out in marketing at Starbucks before buying the company from the original owners and shifting the business strategy [...]

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A Concise Guide For Effective Branding: Branding Basics for Small Business

Branding Basics for Small Business by Maria Ross is a really good book on the important concepts of branding and will probably not get as much attention as it deserves because the title sounds like a text book. This book provides a good guide that outlines exactly how a small business can develop a strong [...]

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Why A Personal Domain Is Essential For Marketers

Here is my video on how to set up your own personal domain like ChrisBrogan.com or CharlesSipe.com and why it is very important for personal branding. Personal Branding with a Personal Domain from Charles Sipe on Vimeo.

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Cool Blog Branding

Even though blogs are a great way to communicate with your customers and gain an online presence, most companies still don’t have a blog. Executives may be afraid that they can be criticized internally for not playing it safe or they may be resistant to changing their marketing practices that have always worked in the [...]

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Should Brands Have A Point of View?

In Beyond Buzz, Lois Kelly argues that that buzz like the Subservient Chicken doesn’t work. Instead she suggests that firms should develop a strong point of view and something meaningful to talk about, such as Sun Microsystems’ philosophy that “sharing is good” or Dove’s “Campaign for Real Beauty” that aims to build self esteem in [...]

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The Harry Potter Brand Empire

Though just a fictional 17 year-old, Harry Potter has built one of the most powerful personal brands in the world. Ad Age has estimated his franchise to be worth $15 billion! Now the story will come to an end with the release of the 7th book on July 21st. There is great speculation on whether [...]

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