Context is Everything: The Power of Your Tagline Depends Largely on the Surrounding Wordscape

The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . [...]

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Things to Consider When Developing an Effective Logo

Have a Brainstorming Session Your logo is going to be one of the defining visuals of your brand. Your brand goes beyond people simply knowing your company’s name. Branding includes the feelings that are generated when consumers think about your business, your services or your goods. What kind of buzzwords do you want associated with [...]

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head-on

Frito Lay Advertises to Aliens

I would have loved to have been in the marketing meeting when the Frito Lay team decided to transmit a 30 second ad to a solar system 42 light-years away. “Being first to market often results in category leadership. If we can be the first in the minds of the aliens near Ursa Major, we [...]

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Nike Y2K Ad

Nike aired this ad on January 1st 2000. Classic!

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Bad Ads Never Die

In sports the best marketing is winning. Marketing a mediocre or consistently bad team is tough. So when Appalachian State defeated Michigan in the upset of the decade in college football, they had a great opportunity to recruit students to their school. One of the advantages of winning football programs is that it attracts great [...]

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Mark Twain's Newspaper Ad

MARK TWAIN Honolulu Correspondent of the Sacramento Union Will Deliver A Lecture on the Sandwich Islands… A SPLENDID ORCHESTRA is in town, but has not been engaged also A DEN OF FEROCIOUS WILD BEASTS will be on exhibition in the next block MAGNIFICENT FIREWORKS were in contemplation for this occasion, but the idea has been [...]

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Amazing Ad Study

In a study of 200 ad competition winners and finalists, 89% could be classified into six basic templates. You would expect that highly creative ads be greatly varied, however a great majority fit into just a few categories. The categories were: Pictorial analogy, Extreme Consequences, Extreme Situations, Competition (product is shown winning against another product), [...]

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BomChickaWahWah

While most deodorants usually try to communicate that their product makes you stink less, Axe took a completely different route by positioning their deodorant body spray to improve success with women. Axe, a brand of Unilever, created a need for male perfume and their marketing has successfully spread the idea across multiple countries. The ads [...]

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Authenticity of Nike

You have to appreciate the authenticity of this commercial. They’re not saying what you would expect but what most people really feel. “Running sucks, but man boobs really suck”. Although authenticity is highly desired in a low-trust world, you just don’t see this type of candor very often. When something like 70% of Americans don’t [...]

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Most Annoying Ads

A great episode of Podtini this week discusses a study that found which where ads annoy us the most and where they seem more acceptable. The study was conducted by Arbitron. Ad Location / Percent Who Found Ads Acceptable Movie Theater (53%)TV (46%)DVDs (36%)Internet (18%) This study shows that movie theater ads annoyed people least [...]

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Will DVR Kill TV?

According to APM Marketplace about 17% of Americans have DVRs that can zip past commercials. My strategy is to start watching a show like Lost or 24, 15 minutes after its start time, so that I can skip through all the commercials and finish watching the same time as someone without DVR. Thanks to new [...]

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VeryFunnyAds.com

Check out this video collection of some of the world’s funniest ads. www.VeryFunnyAds.com In the Tivo age, humor is one way to catch the attention of an overexposed and busy audience. People want to listen to your message if it is valuable to them, and everyone loves to laugh. Just make sure that the message [...]

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