seth-godin

Listen to 19 Seth Godin Interviews in One Place

If you are a fan of Seth Godin’s work, you may appreciate this curation of 19 audio interviews. Click on a play button to start receiving a heavy dose of insights and ideas that challenge the status quo (the interview should load after you click the play button). Gape Into The Void: Podcast Episode 9 [...]

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How to Find Most of the Links to Your Site With Google Analytics

If you would like to keep track of every website that has linked to you, Google Analytics can help you find a large percentage of URLs with a link to your site. From your Google Analytics home page click on your website. Then click on “All Referrals” under the Acquisition section on the left sidebar. [...]

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Launch a Successful Podcast with Podcasters’ Paradise

A podcast is one of the best marketing opportunities right now to build an audience and get people to know, like, and trust you. The number of podcast listeners has been growing rapidly due to factors like the widespread adoption of smartphones and new cars that can play podcasts during your commute. Podcasts provide a [...]

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bpp

Learn to Promote Your Content with the Blog Post Promotion Course

One of the greatest mistakes that people make with content marketing is that they put all their effort into creating great content but little or no effort into promoting it. In the Blog Post Promotion Ultimate Course, Kristi Hines shows you the tactics, tools, and strategies that she uses to get thousands of social shares [...]

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pat-flynn

Pat Flynn Talk on Using Free as a Marketing Tactic

Pat Flynn is the creator of the very popular podcast and blog Smart Passive Income and is an exceptional online marketer who has made a living from publishing niche websites and eBooks. The SPI podcast focuses primarily on interviews with lifestyle entrepreneurs who are making a living from successful online businesses and also covers online [...]

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How to Filter Link Opportunities with Open Site Explorer and Excel

Open Site Explorer is an extremely useful tool for finding out who links to a specific site. You can export your competitor’s link data and use Excel to filter the best link opportunities to the top. Like mining for gold, you often have to filter through a lot of worthless stuff to get to the [...]

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intangible-value

The Value of Intangible Value

Marketers produce massive value for the global economy however most people don’t perceive marketing as an honored profession. In fact, according to a recent Gallop Poll, only 11% of people rated the honesty and ethical standards of advertising practitioners as very high or high. The only two professions that were lower were members of congress [...]

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8 Valuable Takeaways from Mozcon 2013

Every year, Moz brings together some of the most innovative and forward-thinking online marketers for three full days of presentations that are overflowing with insights and tips. Here are some of my key insights from Mozcon 2013. Become an Early Adopter to Get Disproportionate Rewards Darmesh Shah talked about how he was one of the [...]

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20 Influential Marketers Share Their Best Productivity Hack

Marketers often work long hours to execute strategies that deliver results for their companies and to keep their skills current with the constantly changing industry. This can come at the cost of our well-being and happiness due to less time spent on things like exercise, socializing with friends and family, and memorable experiences. Increasing your [...]

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content-marketing

How to Target Different Audiences with Content Marketing

Determining a well-defined target market is the first step towards a successful marketing strategy. Ask yourself who is already interested in your product or service – as well as who might be – and you can attempt to address their needs (as well as reach your clearly defined marketing objectives) with specific content marketing. For [...]

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elizabeth-quintanilla

Virtual Chief Marketing Officer Insights With Elizabeth Quintanilla

I recently had the privilege of interviewing Elizabeth Quintanilla, a marketing consultant and owner of EQ Consultant Group in Austin, Texas. She shared some valuable insights on her path to becoming a marketing consultant and ideas for using LinkedIn to help your career. What led you to choose marketing as your profession? What you are [...]

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Derek Halpern Talk on Nonverbal Website Cues

Derek Halpern is the author of Social Triggers, a popular blog that shows how to use findings from academic research to be more effective in marketing and business. In this talk at Affiliate Summit, he discusses research that suggests ways to improve conversions on your website. Some key takeaways from the talk: -The British College [...]

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20 Helpful Resources for Learning About Keyword Research

A successful campaign to increase valuable traffic to your website starts with understanding the right keywords that you want your website to rank for. Keyword research can help you determine what potential customers are searching for and uncover opportunities where your site can move up to the first page in search results. The following resources [...]

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seo-writer

Top Interview Questions For Hiring an SEO Writer

Hiring for SEO can be tricky for two reasons: First, it’s difficult if you aren’t overly familiar with SEO yourself, and second, even if you do have an SEO background, it can be tough to know what questions to ask someone because it is such a new industry. Most colleges and universities don’t have classes [...]

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Starting an Online Marketing Consultancy: Interview with Alex Avery

I recently had the chance to chat with Alex Avery, an online marketer who started his own SEO and web design consultancy, Webology Marketing in Seattle, Washington. In this interview he shares insights from his experience of starting an independent SEO business and things that have helped it grow. How did you get started in [...]

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brand-washed

5 Marketing Takeaways from Brandwashed

What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads. A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to [...]

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David Meerman Scott Talk on Inbound Marketing

David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference. Takeaways from the talk: -Hubspot generated a million dollars of business from the free tool, Website Grader. -Amanda Palmer fired her record label [...]

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Tips for Promoting Your Content with Email (Infographic)

This instructographic by Portent Interative provides some helpful tips if you want to reach out to bloggers, editors, and webmasters to try to get a link to your content. Even if you create an awesome piece of content, you still have to promote the content to get it in front of influencers who can help [...]

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The Marketer’s Quick Guide to Getting More Done With Tablets

I recently received a Google Nexus 7 which is a great compliment to a larger tablet like the iPad. The smaller form factor of the Nexus 7 (it has a 7 inch screen) is more convenient for times when you don’t want to carry the larger device. The 1.33 pound iPad 2 can start to [...]

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Make the Most Out of Your Business WordPress Site

We all know having a website for your business is crucial if you’re going to stay relevant to your customers. Unfortunately, a lot of small business websites are less than stellar. I would argue that having a bad site can be even more damaging than not having a site at all, because a site with [...]

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