You have to appreciate the authenticity of this commercial. They’re not saying what you would expect but what most people really feel. “Running sucks, but man boobs really suck”. Although authenticity is highly desired in a low-trust world, you just don’t see this type of candor very often.
When something like 70% of Americans don’t exercise regularly, it is smart for Nike to appeal to this audience of potential customers. Nike and their agencies could work with the Ad Council to develop a strong marketing campaign to fight the obesity epidemic in this country. Nike would be a big winner if they could somehow manage to grow the category.